Chopard watches is a Swiss luxury brand known for it’s mastery of precision, accuracy and reliability. It was founded by Louis-Ulysse Chopard in 1860 in Geneva. Right from onset Louis was focused on making precision pocket watches of highest standard. He was not interested in providing white collar products just for fetching money. He aimed at quality improvement and achievement of highest accuracy possible. He never accommodated the idea of taking some ready made parts from another maker. He emphasized that each and every component of his watch had to be made in-house. His watches became well known for exclusiveness and perfection. Chopard became one of the four participants of the ‘Fleurier Quality Foundation’. Through this foundation he, along other three participants, offered tough competition to the Geneva Seal, the highest standard for watch making. An ordinary watch maker could not have done this.
Louis-Ulysse Chopard skillfully established a watches family empire. But after Paul-Andre Chopard no one else in the family wanted the throne. Thereupon the whole empire was sold to Karl Scheufele, a young watch maker and jeweler, in 1963. This young man modernized the company further and personally added up the jewelry watch section. That is how Chopard entered the realm of jewelry watches. In spite of all the modernization and expansion of the empire, the Scheufeles have always preserved the true Chopard spirit as was done by Master Louis Chopard himself. They have never made any compromise on the quality of rich heritage and originality.
Today this brand stands firm on its foundations of traditional horology techniques, it is so proud of. As of 2010, Chopard is celebrating its 150th anniversary. Karl Scheufele and his wife have spent good forty years, developing it further internationally to a global status. It is one of the few independent family watch companies in the world. The Two children of Karl are also co presidents of the empire. The daughter of Karl Scheufele, Caroline Scheufele is in charge of the ladies collection and the high jewelry. His son, Karl-Friedrich Scheufele, looks after (manages) the gent’s collection and the main manufacture facility at Fleurier.
Chopard has not only kept the tradition alive but it has also kept pace with modern time. They have been supporting the Elton John AIDS Foundation for the last ten years. To commemorate those ten years, Caroline and Elton John, jointly designed a new watch, Elton John Chronograph. This time piece carries features of Elton’s strong personality. Like the big diameter and a baronial grace, that carries a healing aura that is focused on the AIDS treatment. For the AIDS patients it’s like a silver lining on a dark cloud. Those who feel concerned are moved to show their support for the Patients. But buying the Elton Chronograph may not be easy for them, because it is in very limited edition, to maintain exclusiveness. Such ardent admirer of the Elton Chronograph can purchase the Chopard replica, for a fraction of the actual cost. The replica watches are also accurate time pieces but not as water proof as their originals. Hence forth, the user of Chopard watches replica is advised to avoid shower, swimming and diving when wearing it.